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Photography Proposal Template

A ready-to-send wedding photography proposal with coverage, pricing, and terms already filled in. Copy it, adjust it, and send a client-ready link today.

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Proposal

Wedding Day Photography · Full Coverage

Scope

Wedding overview

Full-day photography coverage for your wedding, from getting-ready portraits through the first dance, with a second shooter to catch both sides of the room during the ceremony and reception.

Coverage

8 hours of coverage starting with getting-ready shots, through the ceremony, family portraits, and reception, plus a separate 1-hour engagement session before the wedding.

Delivery

A private online gallery with 500+ fully edited, high-resolution images and a print release, delivered within 6 weeks of the wedding, plus a 10x10 heirloom album with 20 designed spreads.

Timeline

A planning call 4-6 weeks before the wedding to confirm the shot list and timeline, the engagement session scheduled at your convenience, and the gallery delivered within 6 weeks after.

What's not included

Drone footage, a second wedding-day location, and rush editing under 2 weeks are available as add-ons.

ItemPrice
8-hour wedding day coverage$2,800.00
Second shooter (8 hours)$650.00
Engagement session (1 hour, separate date)$400.00
Online gallery · 500+ edited images with print release$350.00
10x10 heirloom wedding album (20 spreads)$750.00
Total$4,950.00

Terms

A 30% non-refundable deposit reserves your wedding date; the remaining balance is due 14 days before the wedding. This proposal is valid for 14 days from the date sent. Wedding dates are only held once the deposit is received. Additional hours, a second location, or albums beyond what's listed above are quoted separately and confirmed by email.

Pro adds your logo and accent color.

What’s included

What’s in this template

Scope

  • Wedding Overview
  • Coverage
  • Delivery
  • Timeline
  • What's Not Included

Pricing

5 priced line items, $350–$2,800

  • 8-hour wedding day coverage$2,800
  • Second shooter (8 hours)$650
  • Engagement session (1 hour, separate date)$400
  • Online gallery · 500+ edited images with print release$350
  • 10x10 heirloom wedding album (20 spreads)$750

Terms

  • Deposit or payment schedule
  • How long the pricing is valid
  • How added work gets priced

How to write a photography proposal

  1. 01

    Lead with the coverage window, not just the price

    State the hours and what they capture, getting ready through reception, so a couple can immediately picture what the day looks like on camera.

  2. 02

    Separate the wedding day from the engagement session

    They're different dates and different shoots. Pricing them as distinct line items avoids confusion about what's included when.

  3. 03

    Spell out delivery timeline and format

    Gallery turnaround, image count, and album details are exactly what couples ask about most. Answering them in the proposal heads off a dozen follow-up emails.

  4. 04

    Require a deposit to hold the date

    Wedding dates get double-booked fast. A non-refundable deposit that locks the date protects your calendar and signals the date isn't held on a maybe.

  5. 05

    List add-ons instead of a vague 'custom quote'

    Drone footage, a second location, rush editing. Naming them as priced options makes upsells feel like choices, not surprise fees.

  6. 06

    Send it within 24-48 hours of the inquiry

    Couples move fast when comparing photographers, often reaching out to several at once. A prompt, detailed proposal is a real edge over a slower one.

Photography proposal FAQ

What should a photography proposal include?

Coverage hours, what's captured during that time, delivery format and timeline, and pricing broken into coverage, add-ons like a second shooter, and physical products like an album.

How long should a photography proposal be?

One page. Couples want to quickly see coverage, deliverables, and price. Save the full portfolio for a separate gallery link.

How do I price a wedding photography package?

Most photographers price a base coverage package (hours plus gallery), then add a second shooter, engagement session, and albums as separate priced line items.

When should I follow up after sending a photography proposal?

Within a day or two. Wedding photography inquiries move fast, and couples often book the first photographer who responds with a clear, specific proposal.

Should a wedding photography deposit be refundable?

Most photographers make it non-refundable, since it reserves an exclusive date and turns away other inquiries. State that clearly in the terms so it isn't a surprise later.

How many images should a wedding gallery include?

A common range is 400-700 edited images for a full day of coverage. Stating a specific number, like 500+ above, sets a clear expectation upfront.

Ready to send your own photography proposal?

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