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Social Media Marketing Proposal Template

A ready-to-send social media proposal with content, pricing, and terms already filled in. Copy it, adjust it, and send a client-ready link today.

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Proposal

Monthly Social Media Management · Instagram & TikTok

Scope

Project overview

Monthly content creation and community management across Instagram and TikTok, built around a consistent posting calendar and short-form video.

Scope of work

A monthly content calendar aligned to your promotions and seasons, 12 feed posts and 4 short-form videos per month, and daily replies to comments and direct messages.

Content plan

A mix of product or service features, behind-the-scenes content, and customer highlights, filmed and designed in a single monthly batch to keep production efficient.

Reporting

A monthly report on reach, engagement, and follower growth, plus a short call to review what's working and adjust the plan.

What's not included

Paid boosting or ad spend, influencer partnerships, and platforms beyond Instagram and TikTok are not part of this scope. Available as add-ons.

ItemPrice
Content strategy & monthly content calendar$500.00
Content creation · 12 posts/month (design + copy)$1,100.00
Community management & daily engagement$650.00
Short-form video production (4 videos/month)$800.00
Monthly performance report & strategy call$250.00
Total$3,300.00

Terms

A 50% deposit is due before the first content calendar begins; the remaining balance is invoiced monthly in advance. This proposal is valid for 21 days from the date sent. Ad spend for boosted posts is billed separately; additional platforms or posting frequency beyond what's listed above are quoted as an add-on before starting.

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What’s included

What’s in this template

Scope

  • Project Overview
  • Scope Of Work
  • Content Plan
  • Reporting
  • What's Not Included

Pricing

5 priced line items, $250–$1,100

  • Content strategy & monthly content calendar$500
  • Content creation · 12 posts/month (design + copy)$1,100
  • Community management & daily engagement$650
  • Short-form video production (4 videos/month)$800
  • Monthly performance report & strategy call$250

Terms

  • Deposit or payment schedule
  • Invoicing and balance terms
  • How long the pricing is valid
  • How added work gets priced

How to write a social media marketing proposal

  1. 01

    Show a sample content calendar, not just a post count

    A rough calendar with real post ideas makes the deliverable tangible in a way '12 posts a month' on its own doesn't.

  2. 02

    Name the platforms

    Instagram, TikTok, and LinkedIn each need different content and posting cadence. Naming the specific platforms shows a real plan tailored to where the client's audience actually is.

  3. 03

    Separate organic content from paid boosting

    Clients often conflate the two. State clearly that ad spend for boosted posts is billed separately from the management fee.

  4. 04

    Set the reporting cadence

    Reach, engagement, and follower growth, reported monthly, not just 'we'll post regularly'. Concrete metrics make the retainer feel accountable.

  5. 05

    Price as a monthly retainer

    Social content is ongoing work, not a one-off project. A flat monthly fee matches the recurring nature of the deliverable better than per-post pricing.

  6. 06

    Follow up with an example post idea

    A single concrete content idea for their brand, attached to the follow-up, shows you already understand their audience. Far more convincing than a generic check-in.

Social Media Marketing proposal FAQ

What should a social media proposal include?

The platforms covered, monthly post and video count, community management scope, reporting cadence, and a monthly management fee separate from any ad spend.

How long should a social media proposal be?

One page. Clients want to quickly see platforms, deliverables, and price. A sample content calendar link works better as an attachment than as proposal text.

How do I price a social media engagement?

Most social media managers charge a flat monthly retainer covering strategy, content creation, and community management, with paid boosting billed separately.

When should I follow up after sending a social media proposal?

Within a few days, ideally with a specific content idea attached. It shows the strategy work has already started.

How many posts per week should a social media proposal include?

There's no universal number. State what's included explicitly (as above, 12 feed posts and 4 videos monthly) rather than a vague 'regular posting' promise.

Should content creation and community management be priced separately?

It helps. They're different work, batch content production versus daily replies, and separating them shows the client where the recurring monthly cost actually goes.

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