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Digital Marketing Proposal Template

A ready-to-send digital marketing proposal with channels, pricing, and terms already filled in. Copy it, adjust it, and send a client-ready link today.

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Proposal

Local Growth Campaign · Paid Ads & Email

Scope

Project overview

A local growth campaign combining paid search and social ads with email marketing to drive booked appointments over the next 90 days.

Scope of work

Campaign strategy and audience research, Google and Meta ad account setup, a dedicated landing page with conversion tracking, and two email sends per month to your existing list.

Channels & deliverables

Google Search ads targeting local buyer-intent keywords, Meta ads for awareness and retargeting, and a landing page built to convert ad traffic into booked calls or form fills.

Reporting

A monthly report covering spend, leads, cost per lead, and a short call to review results and adjust targeting.

What's not included

Ad spend is billed directly to Google and Meta, separate from the management fee below. Video production and influencer outreach are available as add-ons.

ItemPrice
Campaign strategy & Google/Meta ad account setup$950.00
Monthly ad management (ad spend billed separately)$1,400.00
Landing page build & conversion tracking setup$850.00
Monthly email campaign (2 sends/month)$600.00
Monthly reporting & strategy call$300.00
Total$4,100.00

Terms

A 50% deposit is due before campaign setup begins; the remaining balance is invoiced at the start of month one, then monthly thereafter. This proposal is valid for 21 days from the date sent. Ad spend is billed separately and paid directly to the ad platforms; any change in monthly scope is confirmed by email before it takes effect.

Pro adds your logo and accent color.

What’s included

What’s in this template

Scope

  • Project Overview
  • Scope Of Work
  • Channels & Deliverables
  • Reporting
  • What's Not Included

Pricing

5 priced line items, $300–$1,400

  • Campaign strategy & Google/Meta ad account setup$950
  • Monthly ad management (ad spend billed separately)$1,400
  • Landing page build & conversion tracking setup$850
  • Monthly email campaign (2 sends/month)$600
  • Monthly reporting & strategy call$300

Terms

  • Deposit or payment schedule
  • Invoicing and balance terms
  • How long the pricing is valid
  • How added work gets priced

How to write a digital marketing proposal

  1. 01

    Separate management fees from ad spend

    Clients need to see the two numbers clearly. What they're paying you versus what they're paying Google or Meta. Blending them into one figure reads as unclear, not simple.

  2. 02

    Name the channels, not just 'marketing'

    Google Search, Meta, and email are different tactics with different costs and timelines. Naming them specifically shows a real plan, not a generic retainer.

  3. 03

    Set expectations on timeline

    Paid campaigns usually need 2-4 weeks to optimize before results stabilize. State that upfront so early performance doesn't get judged against an unrealistic bar.

  4. 04

    Include what reporting looks like

    Name the specific metrics (leads, cost per lead, spend) and the cadence. 'We'll send updates' means nothing next to a monthly report with a defined format.

  5. 05

    Price by deliverable, not by hour

    Marketing retainer clients want predictable monthly cost. Price the management fee as a flat monthly rate and keep ad spend as its own separate, pass-through line.

  6. 06

    Follow up within the week

    Marketing budgets get allocated on a schedule. A slow follow-up can mean missing the window a client had set aside to start.

Digital Marketing proposal FAQ

What should a digital marketing proposal include?

The specific channels used, deliverables per month, how ad spend is billed, the reporting cadence, and a monthly management fee separate from ad spend.

How long should a digital marketing proposal be?

One to two pages. Prospective clients want to see the channels, deliverables, and price clearly rather than a long strategy document upfront.

How do I price a digital marketing engagement?

Most agencies charge a flat monthly management fee for strategy and execution, with ad spend billed separately and paid directly to the platforms.

When should I follow up after sending a marketing proposal?

Within 3-5 business days. Marketing decisions often wait on budget approval, so a follow-up that offers to answer questions keeps you top of mind.

Should ad spend be billed through the agency or directly by the client?

Either works, but state it clearly. Billing the client directly through the ad platforms (as above) is simpler and avoids markup disputes.

How long before a client sees results from a marketing campaign?

Paid ads typically need 2-4 weeks to optimize; email and landing page performance can show earlier. Set this expectation in the proposal, not after the first slow week.

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