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Web Design Proposal Template

A ready-to-send web design proposal with pages, pricing, and launch terms already filled in. Copy it, adjust it, and send a client-ready link today.

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Proposal

5-Page Marketing Website · Design & Build

Scope

Project overview

A new 5-page responsive marketing website (Home, About, Services, Gallery, and Contact) built to load fast, look sharp on mobile, and turn visitors into inquiries.

Scope of work

Custom homepage wireframe and design, four supporting page layouts, on-page SEO setup (titles, meta descriptions, image alt text), a working contact form, and analytics installed at launch.

Design process

One round of homepage concepts, one round of revisions, then the remaining four pages built from the approved direction, with one revision round on the full site before launch.

Timeline

3-4 weeks from kickoff to launch, assuming content and feedback are turned around within 2 business days at each step.

What's not included

Copywriting beyond light editing, e-commerce functionality, and ongoing maintenance after launch are not part of this scope. Available as add-ons.

ItemPrice
UX wireframes & homepage design$1,200.00
5-page responsive site build$3,800.00
Copywriting review & on-page SEO setup$900.00
Contact form & booking integration$450.00
Launch, hosting setup & 30-day support$650.00
Total$7,000.00

Terms

A 50% deposit is due to begin design work; the remaining 50% is due before the site goes live. This proposal is valid for 30 days from the date sent. Requests outside the pages and features listed above are billed hourly at $95/hour and confirmed by email before starting.

Pro adds your logo and accent color.

What’s included

What’s in this template

Scope

  • Project Overview
  • Scope Of Work
  • Design Process
  • Timeline
  • What's Not Included

Pricing

5 priced line items, $450–$3,800

  • UX wireframes & homepage design$1,200
  • 5-page responsive site build$3,800
  • Copywriting review & on-page SEO setup$900
  • Contact form & booking integration$450
  • Launch, hosting setup & 30-day support$650

Terms

  • Deposit or payment schedule
  • Invoicing and balance terms
  • How long the pricing is valid

How to write a web design proposal

  1. 01

    List pages by name, not a page count

    'Home, About, Services, Gallery, Contact' tells a client exactly what they're getting. A bare '5 pages' invites disagreement later about what counts as a page.

  2. 02

    Separate design rounds from build

    Set a specific number of revision rounds for the homepage concept and for the finished site. Unlimited revisions quietly turn a fixed-price project into an open-ended one.

  3. 03

    Price the launch, not just the design

    Hosting setup, testing across devices, and going live all take real time. Include them as their own line item so the project doesn't feel 'done' with weeks of launch work still ahead.

  4. 04

    Set a realistic timeline tied to client turnaround

    State the number of weeks and the assumption behind it, how fast the client needs to return feedback and content. Most web project delays come from the client side, not the designer's.

  5. 05

    Note what happens after launch

    State a support window and an hourly rate for anything after it. Clients often assume 'unlimited tweaks forever' unless the proposal says otherwise.

  6. 06

    Send the proposal same-day after a discovery call

    Web design leads move fast and often talk to several designers. A same-day, specific proposal builds more confidence than a polished one sent a week later.

Web Design proposal FAQ

What should a web design proposal include?

The specific pages and features, the design and revision process, the timeline, what happens post-launch, and pricing broken into design, build, and launch.

How long should a web design proposal be?

One to two pages. Clients want to see the pages, process, and price clearly. Save the portfolio for a separate link, not the proposal itself.

How do I price a web design project?

Most designers quote a flat project price built from page count and features, then bill anything outside that scope hourly. It keeps the core project predictable for both sides.

When should I follow up after sending a web design proposal?

Within 2-3 days. Web projects often involve the client comparing a few designers, so a prompt, specific follow-up keeps momentum from a good discovery call.

How many revision rounds should a web design proposal include?

One round on the initial concept and one on the finished site is standard. State the number explicitly. It's the single most common source of scope creep on design projects.

Should hosting and domain costs be in the proposal or billed separately?

Either works, but say which. Bundling a launch line item (as above) keeps the total simple; billing hosting separately is fine too as long as the proposal says so.

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