Proposal
Local Growth Campaign · Paid Ads & Email
- From
- Your name
- Prepared for
- Client name
Scope
Project overview
A local growth campaign combining paid search and social ads with email marketing to drive booked appointments over the next 90 days.
Scope of work
Campaign strategy and audience research, Google and Meta ad account setup, a dedicated landing page with conversion tracking, and two email sends per month to your existing list.
Channels & deliverables
Google Search ads targeting local buyer-intent keywords, Meta ads for awareness and retargeting, and a landing page built to convert ad traffic into booked calls or form fills.
Reporting
A monthly report covering spend, leads, cost per lead, and a short call to review results and adjust targeting.
What's not included
Ad spend is billed directly to Google and Meta, separate from the management fee below. Video production and influencer outreach are available as add-ons.
| Item | Price |
|---|---|
| Campaign strategy & Google/Meta ad account setup | $950.00 |
| Monthly ad management (ad spend billed separately) | $1,400.00 |
| Landing page build & conversion tracking setup | $850.00 |
| Monthly email campaign (2 sends/month) | $600.00 |
| Monthly reporting & strategy call | $300.00 |
| Total | $4,100.00 |
Terms
A 50% deposit is due before campaign setup begins; the remaining balance is invoiced at the start of month one, then monthly thereafter. This proposal is valid for 21 days from the date sent. Ad spend is billed separately and paid directly to the ad platforms; any change in monthly scope is confirmed by email before it takes effect.